Our roots are on the rural Oregon Coast, where the forest meets the sea.

Our Team

Zack Martin

Zack Martin LinkedIn Email

  • Zack builds production AI systems full-time as an engineer at an AI data company, and runs Tactical Adaptability Group for businesses and organizations on the southern Oregon coast. Eighteen years of professional experience in total, including engineering & product at an early-stage AI startup and leading supply chain and logistics transformation projects at a Fortune 100 company.
  • Zack has consulted for small-to-medium size businesses, startups, and non-profit organizations and held workshops on how those organizations can implement AI responsibly and effectively.
  • Zack has also led communications & PR for a 501(c)(3) non-profit organization and actively serves as Chair of Wild Coast Trails Association.
See my portfolio: case studies from Best Buy, Solid, and beyond →

Where We've Taught

  • "Level Up with AI: Smarter Tools for Tourism" — 2025 People's Coast Summit, hosted by the Oregon Coast Visitors Association in Reedsport, OR.
  • "Using AI Effectively & Ethically" — presented for Siuslaw Vision.
  • AI workshops for the Bay Area Chamber of Commerce — Wednesday Business Connection and BACC Business Builders series.
  • AI workshop for the TSOC Network Conference, an audience of around 120.
  • Additional AI workshops for Chambers of Commerce and community organizations across the country.

Our Mission

We are an organization that helps people make strategic & tactical decisions and increase their adaptability quotients in order to build resilient individuals, communities and organizations.

We specialize in helping people get things done with emerging technology.

Does that sound like something you need? Visit the Services page to learn about how we can help.